At Grounded Strategy, we gather and synthesize data online and offline. We’ll deliver an innovative brand strategy based on insights from every point of your customers’ journey. User experience research principles serve as our flashlight. Brand strategy is the ground on which we stand. Want to learn more about linking user experience and brand strategy? Join our free monthly newsletter http://eepurl.com/dKUtps Ready to get started?
Step 2. Pathway Analysis
We consider our initial conversation, and conduct a pathway analysis that examines the relationship between your customers' journey and your goals.