At Grounded Strategy, we gather and synthesize data online and offline. We’ll deliver an innovative brand strategy based on insights from every point of your customers’ journey. User experience research principles serve as our flashlight. Brand strategy is the ground on which we stand. Want to learn more about linking user experience and brand strategy? Join our free monthly newsletter http://eepurl.com/dKUtps Ready to get started?

Custom Online Attitude Awareness & Usage Survey

While we specialize in qualitative research methods, we’ve found that the Attitude, Awareness and Usage survey is a practical starting point for clients who have a limited understanding of their broader customers' attitude toward their product, aided and unaided awareness, as well as how and when their product is used. Are you interested in the broader implications of this type of survey on your brand?